![]() ![]() We landed on “invest for better” as our hook for the campaign, using it throughout our assets. In addition to the flower to represent our Climate Impact Portfolio, we played with using a scale-commonly associated with justice-to convey our Social Impact Portfolio. Working in the construct of a storyboard, Matt began with some simple 2D sketches while I played with headlines to pair with it. The bar graph monstera leaf visual we’d been using was a great place to start-it represented investment returns while conveying an element of sustainability. ![]() We started by brainstorming a key visual that could be used throughout all of the campaign’s assets, including paid social ads, organic social posts, emails to customers, in-app touchpoints, and even a Slack emoji for employees to have fun with. With an upgraded Broad Impact Portfolio and two new portfolios (Climate Impact and Social Impact) available, we wanted to come up with a concept that represented our customers’ investing options. The Creative Team (that includes me and our talented designer and animator Matt) got to work imagining how we could share these new offerings. Investing? Responsibly? Without giving up performance goals? I’m merely a copywriter, but I thought that sounded like a pretty cool opportunity for our customers-and it’s special when your work can support something that’s meaningful to you personally. Our Broad Impact Portfolio includes more ETFs (exchange-traded funds) that meet ESG standards our Social Impact Portfolio includes two new funds that support minority empowerment and gender diversity and our Climate Impact Portfolio supports companies with lower carbon emissions and the funding of green projects by investing in climate conscious ETFs. These portfolios give our customers the opportunity to invest their money in funds that align more closely with their everyday values, and are selected based on ESG (Environmental, Social, and Governance) criteria. Earlier this year, our Investing Team let us know that three new Socially Responsible Investing Portfolios were on their way. One writer and one designer got to work, and this is what they came up with. “This is our second portfolio of community solar projects in New York this year and we look forward to working further with CS Energy on additional projects in this region.Socially Responsible Investing: From Idea to Creative Concept 12:00:00 AM New Socially Responsible Investing Portfolios? New creative concept. “We are grateful to have again partnered with CS Energy due to our expertise in the New York market,” said Christopher Castillo, CEO of Castillo Engineering. “Castillo Engineering also continues to be a reliable, flexible and customer centric Engineer of Record, with a great deal of experience in this region, as we are pleased to be able to work closely with them on another set of impactful projects.” ![]() “Amp Energy is a global leader in distributed renewable energy generation, and we are looking forward to working alongside their team as we further expand our presence and megawatts put in place in New York state,” said Michael Garofalo, Vice President of Operations at CS Energy. This portfolio of projects contributes to the continued growth of community solar in the state, as well as the state’s goal to generate 70 percent of the state’s electricity from renewable sources by 2030 and the governor’s goal to achieve 10 gigawatts of solar by 2030 and ultimately achieving a carbon neutrality by 2050. New York also has the largest community solar project pipeline in the United States. New York has become the top community solar market in the country with more than one gigawatt of community solar installed and operational across the state. ![]() “Through this partnership, we will be able to deliver more affordable clean energy to local communities throughout New York state, while also contributing to the state’s ambitious renewable portfolio standards.” “We are excited to be able to work alongside CS Energy on this portfolio of projects, given their leadership in New York, diversified labor base, and competitive pricing, even despite current market conditions,” said Kevin Foster, Director of U.S. All five projects are expected to achieve commercial operation by Q4 2022. Four of the projects are currently under construction, with the fifth project expected to commence construction this month. Ranging from 3.9 MW to 6.2 MW in size, all five projects will utilize bifacial modules mounted on fixed tilt racking and are part of the local utility’s community solar program. CS Energy, Castillo Engineering and Amp Energy announced that they have partnered to deliver a portfolio of 25.4 MW of community solar projects in upstate New York. ![]()
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